Arief Agung Suwasono


Abstract. Concept art is not the same as illustration, It's about creating a single artistic vision that can power a franchise. The main goal of concept art is to convey a visual representation of a design, idea, and/or mood for use in films, video games, animation, or comic books before it is put into the final product. In other words, it aims to convey the overall design vision rather than specify everything in exact terms right at the start. In this article, I'll look into exactly what concept art involved and how it's an essential part of the modern entertainment franchise process. The research method used is qualitative research with the approach of art and design and preferably on the creative aspect. The result of this research is a model of concept art for designing animated film, especially at the stage of creative concept. 



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DOI: http://dx.doi.org/10.24821/dkv.v10i1.1765


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