Degradasi Estetika dalam Tren Video Vertikal di Platform Digital: Studi Kasus Konten Instagram Reels dan Youtube Short

Retno Mustikawati, Ghalif Putra Sadewa, Raihan Zaky Al Harist

Abstract


Popularitas video vertikal yang kian melejit sebagai perwujudan era konten digital dalam gengaman tangan (gawai) justru memiliki andil besar pada degradasi nilai-nilai estetika karya sinematografis. Kemunculan platform digital seperti Facebook, Snapchat, Instagram, Tiktok, Twitter, dan Youtube shorts memberikan kesempatan bagi siapapun untuk membuat dan mengunggah video kreatif berformat vertikal tanpa batasan. Kondisi demikian memungkinkan siapa saja menjadi kreator video vertikal dan tidak perlu memperdulikan prinsip-prinsip penciptaan karya sinematografis. Sejalan dengan itu, penelitian ini bertujuan untuk menjelaskan rendahnya kualitas video demi pemenuhan kebutuhan konten video vertikal di platform digital. Melalui pendekatan deskriptif kualitatif, observasi, dan dokumentasi dari konten di platform digital Instagram dan Youtube shorts, penelitian ini menghasilkan dua temuan penting. Pertama, karya video vertikal di platform digital telah kehilangan nilai estetika karena tidak mengikuti konsep-konsep sinematografi. Kedua, adanya aspek komersialisasi di platform digital membuat video vertikal menjadi kurang memperhatikan kualitas akibat kejar tayang (trenviral). Oleh karenanya, penelitian ini memberikan pemahaman tentang potensi degradasi nilai estetika pada konten video vertikal. Diperlukan upaya untuk menyatukan kerja sama yang saling menguntungkan antara gagasan dan teknologi terbaru, seperti membahas bagaimana formula penciptaan video vertikal dapat sesuai dalam memenuhi kebutuhan pelaku atau penikmat, sambil tetap memperhatikan nilai estetika.

 

Degradation Of Aesthetic Value In Vertical Video Trends On Digital Platforms. The growing popularity of vertical videos as the embodiment of the digital content era in the palm of our hands has contributed to the degradation of the aesthetic values of cinematographic works. The emergence of digital platforms such as Facebook, Snapchat, Instagram, TikTok, Twitter, and YouTube shorts provide opportunities for anyone to create and upload creative videos in vertical format without restrictions. This condition allows anyone to become a vertical video creator and does not need to care about the principles of creating cinematographic works. In line with this, this research aims to explain the low quality of videos to fulfil the needs of vertical video content on digital platforms. Through a descriptive qualitative approach, observation, and documentation of content on the digital platforms Instagram and YouTube shorts, this research produces two important findings. First, vertical video works on digital platforms have lost their aesthetic value because they do not follow cinematographic concepts. Secondly, the commercialization aspect of digital platforms has caused vertical videos to lose their quality due to airtime (trenviral). Therefore, this research provides insight into the potential degradation of aesthetic value in vertical video content. Efforts are needed to bring together mutually beneficial cooperation between ideas and the latest technology, such as discussing how the formula for creating vertical videos can be suitable for the audience.


Keywords


degradasi nilai estetika, video vertikal, platform digital

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DOI: https://doi.org/10.24821/rekam.v21i1.13423

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