GAYA BERCERITA MENGGUNAKAN MAJAS ALEGORI PADA IKLAN LAYANAN MASYARAKAT “GUNAKAN HELM SECARA BIJAK”

Abstract

Advertising on television media is a communication message that aims to
introduce a product or service. The next goal is to motivating and persuading the
viewers or audiences to find, buy and become regulars. Public service ads are ads
that have goal to persuading the public. Motor vehicle is one of the transportation
that Indonesian people use. The large number of motor vehicle makes the risk of road
accidents increases. A helmet is one of the protection things to protect the driver
head when accidents happen. To inform the importance of using helmets, a program
called advertisement made. Therefore, to develop a public service announcement that
can deliver a message, is needed an alternative to delivery a message using a figure
of speech.
Keywords: helmet, commercials, public service announcements, figure of speech