The Visual Language of Consumerism in Contemporary Artworks

Singgih Prio Wicaksono, Anik Juwariyah

Abstract


Bahasa Visual Konsumerisme dalam Karya Seni Kontemporer. Artikel ini mendeskripsikan wacana konsumerisme ketika dibahasakan secara visual dalam karya kontemporer. Penelitian ini bertujuan untuk mengetahui pendekatan visualnya, gaya ungkapannya, serta social effect dari karya-karya tersebut. Penelitian ini menggunakan pendekatan deskriptif dengan obyek kajian empat karya kontemporer dunia yang sangat terkenal, “Campbell’s Soup Cans” karya Andi warhol, “Jesus Christ with Shopping Bags” kaya Banksy, “I Shop Therefore I Am” karya Barbara Kruger, “Super Supper” karya Ron English. Berdasarkan analisis terhadap empat karya tersebut dapat disimpulkan bahwa kecenderungan visual pada karya-karya tersebut adalah: (1) memiliki karakteristik visual bergaya Pop Art dengan penggunaan simbol-simbol budaya populer, (2) sarat akan unsur jenaka, satir dan sarkastik, (3) menimbulkan persoalan etis dan estetis.



This article describes how consumerism discourse is visualized in contemporary works with the aim to find out how the visual approach, how the style of expression, as well as the social effects of these works. Using a descriptive approach with the object of study of four world famous contemporary works, “Campbell’s Soup Cans” by Andi warhol, “Jesus Christ with Shopping Bags” rich in Banksy, “I Shop Therefore I Am” by Barbara Kruger, “Super Supper” by Ron English. Based on the analysis of the four works, it can be concluded that the visual tendencies in these works are: (1) having visual characteristics of Pop Art style with the use of symbols of popular culture, (2) full of humorous, satirical and sarcastic elements, (3) giving rise to ethical and aesthetic issues.


Keywords


Visual Language; Consumerism; Contemporary Art

Full Text:

PDF

References


Dias Prabu, W. N. (2017). Imaji Pop Surealisme Figur Gendut Dalam Lukisan. Journal of Urban Society's Arts; Vol 4, No 1 (2017): April 2017DO - 10.24821/Jousa.V4i1.1489, 4(1), 36–48.

Kusrini, K. (2015). Potret Diri Digital dalam Seni dan Budaya Visual. Journal of Urban Society's Arts; Vol 2, No 2 (2015): October 2015DO - 10.24821/Jousa.V2i2.1448 .

Kusrini, K. (2015). Potret Diri Digital dalam Seni dan Budaya Visual. Journal of Urban Society's Arts; Vol 2, No 2 (2015): October 2015DO - 10.24821/Jousa.V2i2.1448 .

Ramadhani, Cadensi. Citra. 2017. "Penyadara Berekspesi dalam Estetika Seni Rupa Kontemporer". Seminar Nasional Seni dan Desain: “Membangun Tradisi Inovasi ( Melalui Riset Berbasis Praktik Seni dan Desain)” FBS Unesa, 28 Oktober 2017

Djatiprambudi, Djuli. 2016. Seni Rupa Indonesia dalam Titik Simpang. Sidoarjo. Satukata Bookart Publisher.

Piliang, Yasraf. Amir. 2004. Posrealitas : Realitas Kebudayaan dalam Era Posmetafisika. Yogyakarta. Jalasutra.

Piliang, Yasraf. Amir. 2003. Hipersemiotika : Tafsir Cultural Studies atas Matinya Makna. Yogyakarta. Jalasutra.

Wicaksono, Singgih. Prio. 2018. Citra Budaya Konsumtif Sebagai Tema Penciptaan Karya Seni Kriya Kayu. Universitas Negeri Surabaya

Banksy. Available : (https://en.wikipedia.org/wiki/Banksy)

Barbara Kruber. Available : https://en.wikipedia.org/wiki/Barbara_Kruger

Campbell's Soup Cans. Available : https://en.wikipedia.org/wiki/Campbell's_Soup_Cans

Campbell's Soup Cans. Available : https://www.moma.org/learn/moma_learning/andy-warhol-campbells-soup-cans-1962/

Cordic, Agie. Consumer Culture Expressed Through 10 Contemporary Art Pieces. 2015. https://www.widewalls.ch/consumerist-culture-art-10-artworks/

Jesus Christ with Shopping Bags. Available : https://www.graffitistreet.com

Ron English. Available : https://en.wikipedia.org/wiki/Ron_English




DOI: https://doi.org/10.24821/jousa.v6i1.2263

Article Metrics

Abstract view : 145 times
PDF - 79 times

Refbacks

  • There are currently no refbacks.




Creative Commons License
This work is licensed under a 
Creative Commons Attribution 4.0 International LicenseISSN 2355-2131 (print) | ISSN 2355-214X (online).