Makna Sosial dalam Fenomena Baru Mendesain Website (Social Meaning in the New Phenomenon of Designing a Website)

Fitro Nur Hakim

Abstract


Abstrak
Abad XXI merupakan euforia digital pada hampir seluruh produk desain
manusia. Website adalah salah satu perubahan besar yang hadir dalam
produk Desain Komunikasi Visual. Website menjadi suatu media
komunikasi visual yang populer menjadi pilihan khalayak untuk
berkomunikasi. Proses desain website telah mencapai revolusi yang mulai
mengesampingkan aspek-aspek sosial. Penelitian ini bertujuan untuk
mengetahui web berbasis Content Management System, desainer web, dan
struktur pendukung web dari sudut pandang sosial. Desain Penelitian:
Eksploratori, memahami fenomena sosial desain web yang terbagi menjadi
objek, seniman, dan struktur pendukungnya. Pada kelas ekonomi bawah
tantangan desain website dijawab dengan teknologi Content Management
System, keunggulan yang dimilikinya berupa kemiripan visual dengan
website kelas atas di Indonesia. Desainer dalam kungkungan metode Content
Management System adalah buatan dari lingkungan sosialnya yang telah
terkondisi menjadi konsumtif terhadap produk-produk teknologi internet.
Pengunjung weblah yang akan menafsirkan arti pentingnya karya, dengan
memperhatikan masa kini dengan sesuatu yang baru, dan secara terusmenerus
mengalami pembaharuan.


Abstract
The XXI century is a digital euphoria in almost all human design products.
The website is one of the major changes that are present in Visual
Communication Design products. The website is a popular visual
communication medium that is the choice of audiences to communicate. The
website design process has reached a revolution that began to rule out social
aspects. This study aims to find out web-based Content Management
Systems, web designers, and web support structures from a social point of
view. Research Design: Exploratory, understanding the social phenomena
of web design that is divided into objects, artists, and their supporting
structures. In the economy class under the challenge of website design
answered with Content Management System technology, the advantages it
has in the form of visual resemblance to top class websites in Indonesia.
Designers in the confinement of the Content Management System method
are made from the social environment that has been conditioned to be
consumptive of internet technology products. Web visitors will interpret the importance of the work, by paying attention to the present with something new and continuously experiencing renewal.


Keywords


kajian sosiologi, website, content management system, desain visual; sociology study, website, content management system, visual design

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DOI: https://doi.org/10.24821/invensi.v4i2.3223

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