Semantika produk kacamata dan hubungannya dengan pencitraan kader politik

Abbyzar Raffi Hernawan, Achmad Syarief

Abstract


Daily use objects form someone’s self-image as it mark the appearance of identify, life style and character of a person. Therefore, owned and used objects hold a role of persuasion tool. This well-aware knowledge is deliberately used in political campaign such as posters, baliho, and banners which present image of a political candidate. The appeal of blazer, shirts, eyeglasses, moslem hijab and cap, serves as means to develop self-image and character, especially when it is amplify competent image of an intellectual that hold leadership, and honesty. Using semanic differential method, the research analyze varieties of type, forms/shapes, and physical measurement of eyeglasses; in order to understand perceptual varieties of self-image that openly appear in public

 


Keywords


semantics, glasses, self image, politics

Full Text:

PDF

References


Elman, D. (1977). Physical characteristics and the perception of masculine traits. The Journal of Social Psychology, 103(1), 157-158.

Indriantoro, N dan Supomo,B. (1999). Metodologi penelitian dan bisnis. Yogyakarta :BPFE Yogyakarta.

Krippendorf , K. (2006). The semantic turn: A new Foundation for design. Boca Raton , Fl: CRC

Martin R. Lehrbuch (1928). Der Anthropologie. Zurich: Systematicher darstellung

Thornton, G. R. (1943). The effect upon judgments of personality traits of varying a single factor in a photograph. The Journal of Social Psychology, 18(1), 127-148

Terry, R. L., & Krantz, J. H. (1993). Dimensions of Trait Attributions Associated with Eyeglasses, Men's Facial Hair, and Women's Hair Length. Journal of Applied Social Psychology, 23(21), 1757-1769.

Tubbs, L Stewart dan Sylvia Moss. (1996). Human Communication: Prinsip-Prinsip Dasar. Bandung: PT. Remaja Rosdakarya

Umar, Husein. (2003). Metodologi Penelitian: Aplikasi dalam Pemasaran. Jakarta: Gramedia Pustaka Utama




DOI: https://doi.org/10.24821/productum.v4i1.4053

Article Metrics

Abstract view : 99 times
PDF - 59 times

Refbacks

  • There are currently no refbacks.


p-ISSN 2477-7900  |  e-ISSN 2579-7328


Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.


Like & Follow Us