Kajian Semiotika pada Road Sing Restoran Taman Pringsewu Yogyakarta

Dyah Nurhayati

Abstract


The Semiotics of Road Sign in Taman Pringsewu Restaurant. This study aims at revealing the meaning of road signs as the elements of the sign system of the Pringsewu restaurant in Yogyakarta. The samples that are taken based on the message (its competitive advantage) include the ‘free formalin’ sign, the ‘alert chicken carcass’ sign, the ‘free hotspots’ sign, and the ‘playback’ sign. The four signs are important because they involve public interest issues and trends that represent the whole road signs. This study operates a qualitative method with a semiotic theory-based explanation. The data gathered are analyzed in a qualitative-interpretative way. It relates to the principles of visual communication design. The result of this study confirms that road signs carry the public needs issues and modern lifestyles.

 

Keywords: Pringsewu, road signs, meaning signs

Full Text:

PDF

References


Bourdieu, Pierre, 2010. Produksi Kultural, terj. Yudi Santosa, Yogyakarta: Kreasi Wacana.

Danesi, Marcel, 2010, Pesan, Tanda, dan Makna: Buku Teks Dasar Mengenal Semiotika dan Teori Komunikasi, terj. Evi Setyarini dan Lusi Lian Piantari, Yogyakarta: Jalasutra.

Denzin, Norman K. dan Yvonna S. Lincoin, 2000, Handbook of Qualitative Research, 2 ed., USA: Sage Publication, Inc.

Moleong, J., Lexy, 2008, Metodologi Penelitian Kualitatif, Bandung: PT Remaja Rosdakarya.

McLuhan, Marshall, 1994, Understanding Media, London: The MIT Press.

Noth, Winfried, 1995, Handbooks of Semiotics, Bloomington and Indianapolis: Indiana University Press.

Partanto, Pius A. & M. Dahlan Al Barry, 1994, Kamus Ilmiah Populer, Surabaya: Arloka.

Piliang, Yasraf Amir, 2003, Hipersemiotika Tafsir Cultural Studies Alas Matinya Makna, Yogyakarta: Jalasutra.

Raihana, Hani, 2007, Negara di Persimpangan Jalanku, Yogyakarta: Kanisius.

Reis, Al, Jack Trout, 2002, Positioning The Battle for Your Mind, terj. Bertha Lucia, Jakarta: Salemba.




DOI: https://doi.org/10.24821/ekp.v10i1.7855

Article Metrics

Abstract view : 66 times
PDF - 53 times

Refbacks

  • There are currently no refbacks.