MURAL SEBAGAI MEDIA AKTIVISME KESEJAHTERAAN HEWAN: STUDI KASUS ANIMAL FRIENDS JOGJA DI SEKITAR UGM, YOGYAKARTA

M. Ismail Hamsyah

Abstract


Seni mural sering dijumpai sebagai media untuk mengekspresikan apa yang ada di imajinasi para senimannya. Kajian tentang seni mural di area Jalan Agro dan Jalan Karangmalang, UGM, menjadi penting, karena selain mengekspresikan imajinasi sang seniman, karya tersebut juga menyuarakan hak-hak kesejahteraan hewan yang selama ini terabaikan. Tulisan ini berusaha mengupas bagaimana seniman mural Animal Friends Jogja menggunakan seni visual untuk menyuarakan isu animal welfare. Metode pengumpulan data yang digunakan adalah pengamatan dan analisis dokumentasi foto. Metode analisis data yang digunakan adalah the three messages dari Roland Barthes. Hasil penelitian menunjukkan bahwa pemilihan tempat, materi yang dilukiskan, dan pesan yang ingin disampaikan merupakan strategi yang digunakan oleh seniman mural Animal Friends Jogja untuk menyuarakan pendapatnya. Karya para seniman mural tersebut juga tak lepas dari konsep the three messages Roland Barthes. Seniman mural aktivis kesejahteraan hewan tersebut juga menggambarkan betapa kejamnya manusia memperlakukan hewan dengan sangat dramatis melalui karyanya.

Kata kunci: kesejahteraan hewan; mural; aktivisme; seni visual

---

Murals as a Medium for Animal Welfare Activism: A Case Study of Animal Friends Jogja in the UGM Area, Yogyakarta. Mural art is often encountered as a medium to express what exists in the imagination of its artists. A study of mural art in the areas of Jalan Agro and Jalan Karangmalang, UGM, is important, because besides expressing the artist's imagination, these works also advocate for animal welfare rights that have long been neglected. This paper seeks to explore how the mural artists of Animal Friends Jogja use visual art to voice issues related to animal welfare. The data collection methods used are observation and photo documentation analysis. The data analysis method employed is Roland Barthes' three messages. This paper reveals that the choice of location, the materials depicted, and the messages intended are strategies used by the Animal Friends Jogja mural artists to voice their opinions. The works of these mural artists are also inseparable from Roland Barthes' concept of the three messages. Furthermore, these animal welfare activist mural artists depict the cruelty with which humans treat animals through their artworks.

Keywords: animal welfare; mural; activism; visual art


Keywords


kesejahteraan hewan; mural; aktivisme; seni visual

Full Text:

PDF

References


Aji, A. P. (2019). The role of social media in shaping the animal protection movement in Indonesia. Jurnal Studi Komunikasi, 3(3), 389-401. https://doi.org/10.25139/jsk.v3i3.1666

Antika, E., & Tunggali, A. P. P. W. (2021). Strategi komunikasi kampanye “Adopt Don’t Buy” Komunitas Adopsi di Kota Yogyakarta Tahun 2018-2020. Jurnal Audiens, 2(1), 33-43. https://doi.org/10.18196/jas.v2i1.9974

Barthes, R. (1977). Image music text (S. Heath, Trans.). Fontana Press. https://monoskop.org/images/0/0a/Barthes_Roland_Image-Music-Text.pdf

Basyiruddin, M., & Jati, R. P. (2020). Eksplorasi shot pada dokumenter “Freedom for Dogs” sebagai gerakan perlindungan hewan. Pantarei, 4(3). https://jom.fikom.budiluhur.ac.id/index.php/Pantarei/article/view/588

Broom, D. M. (1991). Animal welfare: concepts and measurement. Journal of Animal Science, 69(10), 4167-4175. https://doi.org/10.2527/1991.69104167x

Chapman, D. (2019). Street art and mural art as visual activism in Durban: 2014-2017 [Master’s thesis, Durban University of Technology]. DUT Open Scholar. https://doi.org/10.51415/10321/3464

Danielle, E. M., Yogatama, A., & Tjahyana, L. J. (2022). Efektivitas pesan kampanye Dog Meat Free Indonesia pada followers akun Instagram @davinaveronica. Jurnal e-Komunikasi, 10(2), 1-7. https://publication.petra.ac.id/index.php/ilmu-komunikasi/article/view/13169/11430

Demos, T. J. (2016). Between rebel creativity and reification: For and against visual activism. Journal of Visual Culture, 15(1), 85-102. https://doi.org/10.1177/1470412915619459

Dewi, P. R. K., Priadarsini, N. W. R., & Parameswari, A. A. A. I. (2019). Global civil society, animal welfare, and cultural value: Analysis of Dogs Are Not Food movement in Bali. Udayana Journal of Social Sciences and Humanities, 3(1), 23-32. https://doi.org/10.24843/UJoSSH.2019.v03.i01.p05

Doyle, R. E., Coleman, G. J., McGill, D. M., Reed, M., Ramdani, W., & Hemsworth, P. H. (2016). Investigating the welfare, management and human-animal interactions of cattle in four Indonesian abattoirs. Animal Welfare, 25(2), 191–197. https://doi.org/10.7120/09627286.25.2.191

Fraser, D. (2008). Understanding animal welfare. Acta Veterinaria Scandinavica, 50, S1. https://doi.org/10.1186/1751-0147-50-S1-S1

Hashim, N. S. (2016). The paint marks the place: The mural art of resistance in Oakland, California [Master’s thesis, York University]. YorkSpace institutional repository. http://hdl.handle.net/10315/33343

Hidayat, W., & Madani, M. A. (2021, Desember 13). Mural kritik kandang baterai. Republika. https://visual.republika.co.id/berita/r41gtk283/mural-kritik-kandang-baterai

Karo, R. K. (2019). Pengawasan dan pemberian sanksi terhadap pemilik restoran yang menjual daging ikan hiu dan ikan pari. Prosiding Simposium Nasional Hiu Pari Indonesia Ke-2 Tahun 2018, 233-240. https://ejournal-balitbang.kkp.go.id/index.php/prosidingprp/article/view/7555

Krjogja.com. (2020, Agustus 29). AFJ gelar aksi mural ‘solidaritas untuk semua entitas’. https://www.krjogja.com/yogyakarta/1242511458/afj-gelar-aksi-mural-solidaritas-untuk-semua-entitas

Mahendra, A. P., Tahalea, S. A., Novianti, E., & Candrastuti, R. (2024). Foto produk brand spotless sebagai media promosi Instagram. Ars: Jurnal Seni Rupa dan Desain, 27(3), 181-188. https://doi.org/10.24821/ars.v27i3.7509

Marzuqi, M. A., & Kahija, Y. F. L. (2018). Makna menjadi sukarelawan penggiat kesejahteraan hewan: Sebuah interpretative phenomenological analysis. Jurnal Empati, 7(3), 9-19. https://doi.org/10.14710/empati.2018.21736

Maya, H. (2020). Peran dan fungsi Dog Meat Free Indonesia (DMFI) dalam menangani kasus perdagangan daging anjing di Indonesia. Journal of International Relations, 6(4), 608-618. https://doi.org/10.14710/jirud.v6i4.28804

Satria, M. A., Firdauzi, G. N., Syakuntala, W. D., & Kurnia, S. D. (2024). Kampanye pengelolaan limbah rokok untuk Kogarashi Coffee Bandung. Ars: Jurnal Seni Rupa dan Desain, 27(3), 189-198. https://doi.org/10.24821/ars.v27i3.7003

Setyaningsih, P., & Rosilawati, Y. (2022). Production management of the ASU (Prokontra) short documentary film. Rekam: Jurnal Fotografi, Televisi, Animasi, 18(2), 101-109. https://doi.org/10.24821/rekam.v18i2.7044

Song, Y. I. K., & Gammel, J. A. (2011). Ecological mural as community reconnection. International Journal of Art and Design Education, 30(2), 266-278. https://doi.org/10.1111/j.1476-8070.2011.01696.x




DOI: https://doi.org/10.24821/ars.v28i2.14509

Refbacks

  • There are currently no refbacks.


© 2026 Faculty of Visual Arts and Design, Institut Seni Indonesia Yogyakarta.

The CC BY-NC-ND license
This work is licensed under
the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License (CC BY-NC-ND 4.0).

 

Visitor