GAPURA SEBAGAI DESAIN KOMUNIKASI VISUAL TENUN TROSO KABUPATEN JEPARA

Kukuh Dwi Wijanarko, Nanang Rizali, Ahmad Adib

Abstract


Gapura as the entrance to tourist sites Troso weaving is very important, because it is a symbol of visual communication design at the forefront of the village entrance. In general, the purpose of this study to find answers that fit with the main problem is how the gate can visualize the concept of brand visual communication to give impact to the development of Troso Jepara Weaving. The research method is descriptive, that is to make an accurate, systematic and factual explanation about the facts and nature of the population or specific location in this sense in research. The Troso weaving gate was originally established in 2012 and was inaugurated by the district governance of Jepara. Prospects after the gate of Troso Weaving can be seen on the Propinsi road from Semarang to downtown Jepara, it is expected that many people come to Troso village, so that entrepreneurs can market directly to buyers without third party intermediaries.

Full Text:

PDF

References


KEPUSTAKAAN

Artikel Jurnal

Adhityo Nugroho. 2014. Slogan Solo The Spirit Of Java Sebagai Promosi Pemerintah Kota Solo Untuk Go International (Implementasi Penggunaan Slogan “Solo, The Spirit of Java” dalam Strategi City Branding Kota Solo Melalui Penyelenggaraan Event Kebudayaan Tahun 2012). Program Studi Ilmu Komunikasi Fakultas Ilmu Sosial Dan Ilmu Politik Universitas Negeri Sebelas Maret Surakarta.

Karta, Ni Luh Putu Agustini dan Suarthana I Ketut Putra. 2014. Strategi Komunikasi Pemasaran Ekowisata Pada Destinasi Wisata Dolphin Hunting Lovina. Jurnal Manajemen Strategi Bisnis dan Kewirausahaan Vol.8 No.1, Februari 2014.

Muchamad Saiful Anam, Daniar Wikan Setyanto, Dzuha Hening Yanuarsari. 2014. Perancangan Visual Branding Kabupaten Kudus Sebagai Upaya Promosi Kabupaten. Jurusan Desain Komunikasi Visual, Fakultas Ilmu Komputer, Universitas Dian Nuswantoro. Semarang.

Buku

Arifin, Zaenal. 2013. Strategi Komunikasi Sebuah Pengantar Ringkas, Armico. Bandung.

Arikunto, Suharsimi. 2005. Prosedur Penelitian, PT Renika Cipta. Jakarta.

Efendy. 2007. StrategiPemasaran, Erlangga. Bandung.

Hassan Shadily. 2002. Ichtiar Baru-Van Hoeve. Gramedia. Jakarta.

Kasali, Rhenald. 2007. Membidik Pasar Indonesia; Segmentasi, Targeting, Positioning. PT. Gramedia Pusaka Utama, Jakarta.

Kusmiati, A, S. Pudjiastuti & P. Suptandar. 1999. Teori Dasar Desain Komunikasi Visual. Djambatan. Jakarta.

Moleong. Lexy J. 2005. Metodologi Penelitian Kualitatif. Remadja Karya. Bandung

Rizali, Nanang. 2014. Nafas Islam Dalam Batik Nusantara. UNS Press. Surakarta.

Sachari, Agus. 2003. Paradigma Desain Indonesia. CV Rajawali. Jakarta.

Shimp, Terence A. 2003. Periklanan dan Promosi, Aspek Tambahan Komunikasi Pemasaran Terpadu. Erlangga. Jakarta.

Sugiyono. 2009. Metodologi Penelitian. Alfabeta. Bandung.

Tjiptono, Fandi. 2003, Strategi Pemasaanr, Andi, Yogyakarta.

Umar, Husein. 2002. Riset Sumber Daya Manusia dalam Organisasi. PT. Gramedia Pustaka Utama. Jakarta.

Widagdo.1993. “Desain, Teori, dan Praktek”, Seni Jurnal Pengetahuan dan Penciptaan Seni. BP ISI Yogyakarta III/03 1993. 15-31.

World Bank, 2001. Kualitas pertumbuhan. Gramedia Pustaka Utama, Jakarta.

Bunga Rampai

JICA, 2004. Final Reports of the Study on Strengthening Capacity of SME Clusters in Indonesia, Japan International Cooperation Agency.

Badan Pusat Statistik Kabupaten Jepara, 2017, Jepara dalam angka, http/BPSjepara.go.id




DOI: https://doi.org/10.24821/dkv.v10i2.2029

Article Metrics

Abstract view : 726 times
PDF - 1021 times

Refbacks

  • There are currently no refbacks.



This work is licensed under a Creative Commons Attribution 4.0 International License.

 

View My Stats