VISUALISASI TAGAR DALAM MEDIA SOSIAL INSTAGRAM (Analisis Wacana Kritis Model Norman Fairclough)

Abstract

Hastag on Instagram is a form of sign system in cyberspace that serves as a medium of the messages. Hastag on Instagram is used as a bookmark for archiving, managing, and searching information online. Along with its progress, hastag is not only used to archive an information but also includes a message, and ideas of social phenomena.The Message, and ideas contained in this hastag then become a discourse in Instagram. The discourse is not only formed from the text verbally, but also contained in the visual form. The hastag becomes a discourse because it has meaning and effect in the real world and also make a social movement in social media. Thisshould be interesting because each user can interpret their own ideas related to the hastag, and other users as consumers can also interpret the text in the hastag in various ways.This undergraduate thesis was analyzed on a #kamitidakatut sample uploaded by @jokowi and @najwashihab Instagram account. Hastag Pekan Pancasila (#pekanpancasila) uploaded by @jokowi and @itsrossa910 Instagram account. And #rayakanderbedaan uploaded by @ciacia_saratasha and @klkkln Instagram account. This sample was analyzed using critical discourse analysis by Norman Fairclough. From these analyzes, we find some conclusions related to the dimensions of the text, the practice of discourse, and social practices that form the hastags on Instagram.The final result of this undergraduate thesis concludes that the hastag and visualization on  Instagram emerged as a trend in responding to various issues, social phenomena and causing a new social movement in society. This is useful for research who want to pursue and add insights related to cyberculture and insight about the role of hastag in social media.