EKSPLOITASI ANAK: PELANGGARAN ETIKADESAIN PERIKLANAN TERIIADAP PERKEMBANGAN ANAK

Abstract

The advertising often uses the object of children as models to promote products/services.
Exploitation of children in advertisements can effect a great pleasure for the role (model) or who saw it
(the audience), so advertising gets a positive or negative response from consumers.
The appearance of ads using the model children sometimes crosses the line advertising code of
ethics or manners. Violation of a particular party is not unstoppable, so that indirectly affect growth and
mental development of children.

Keywords: advertising, children, exploitation, ethics, audience, psychology.