Memahami Pengguna sebagai Tahap Awal Perancangan Interior Bus Double Decker Jarak Jauh

Atina Rohmah Kamadani; Octavianus Cahyono Priyanto

doi:10.24821/invensi.v10i1.14456

Memahami Pengguna sebagai Tahap Awal Perancangan Interior Bus Double Decker Jarak Jauh

Atina Rohmah Kamadani, Octavianus Cahyono Priyanto

Abstract

Penelitian ini bertujuan untuk mengeksplorasi penerapan metode Design Thinking dan prinsip Human-Centered Design (HCD) dalam perancangan interior bus AKAP (Antar Kota Antar Provinsi) jenis double decker, dengan fokus utama pada tiga tahapan kunci, yaitu Empathize, Define, dan Ideate. Pendekatan ini dipilih karena HCD menekankan pentingnya berpusat pada kebutuhan dan pengalaman pengguna, yang memungkinkan desainer untuk menghasilkan solusi desain yang lebih relevan dan efektif. Pada tahap awal, yaitu Empathize, dilakukan observasi serta wawancara mendalam dengan para pengguna bus AKAP untuk menggali informasi terkait kebutuhan, preferensi, serta masalah-masalah yang sering mereka hadapi selama perjalanan. Data yang terkumpul kemudian dianalisis dan diintegrasikan pada tahap define, di mana masalah-masalah utama yang perlu dipecahkan dalam desain interior bus diidentifikasi secara jelas. Proses ini bertujuan untuk memastikan bahwa desain yang dikembangkan dapat memberikan solusi yang tepat sasaran dan berkelanjutan bagi pengalaman pengguna. Pada tahap Ideate, dilakukan sesi brainstorming untuk menghasilkan ide-ide kreatif yang mempertimbangkan berbagai aspek penting seperti kenyamanan, keamanan, dan estetika interior bus, sambil tetap berfokus pada bagaimana meningkatkan pengalaman pengguna secara keseluruhan. Hasil dari tahap Empathize dan Define menunjukkan bahwa pengguna bus AKAP membutuhkan kenyamanan, privasi, serta fleksibilitas selama perjalanan panjang. Berdasarkan temuan tersebut, penelitian ini kemudian mengembangkan solusi desain inovatif yang mencakup pengaturan tempat duduk, pemilihan material, pencahayaan yang optimal, serta sistem sirkulasi udara yang efisien. Semua solusi ini difokuskan untuk menciptakan lingkungan yang nyaman dan mendukung kualitas interaksi antar penumpang serta kenyamanan perjalanan, sejalan dengan prinsip HCD yang mengutamakan kepuasan dan kesejahteraan pengguna sebagai prioritas utama.

User-Centered Insight for Designing Long-Distance Bus Interior

ABSTRACT

This research aims to explore the application of the Design Thinking method and the principles of Human-Centered Design (HCD) in the interior design of AKAP (Intercity-Interprovincial) Double Decker buses, with a primary focus on three key stages: Empathize, Define, and Ideate. This approach was chosen because HCD emphasizes the importance of focusing on the needs and experiences of users, allowing designers to create more relevant and effective design solutions. In the initial stage, Empathize, observations, and in-depth interviews were conducted with AKAP bus passengers to gather information regarding their needs, preferences, and the problems they frequently encounter during their journeys. The data collected was then analyzed and integrated into the Define stage, where the key problems that need to be addressed in the bus interior design were clearly identified. This process aims to ensure that the developed design can provide targeted and sustainable solutions for the user experience. In the Ideate stage, brainstorming sessions were held to generate creative ideas considering important aspects such as comfort, safety, and the bus interior’s aesthetics, while maintaining a focus on how to improve the overall user experience. The findings from the Empathize and Define stages show that AKAP bus passengers require comfort, privacy, and flexibility during long journeys. Based on these findings, this research developed innovative design solutions, including seating arrangements, material selection, optimal lighting, and an efficient air circulation system. All these solutions are focused on creating a comfortable environment that enhances the quality of interaction among passengers and the overall comfort of the journey, in line with the HCD principles that prioritize user satisfaction and well-being.

Keywords

design thinking, human centered design, bus AKAP, kenyamanan | design thinking, human-centred design, AKAP bus, comfort

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DOI: https://doi.org/10.24821/invensi.v10i1.14456