Site Visit vs Mental Visualization on Lanna Architecture: A Study on Working Memory in Young Adult

Tawipas Pichaichanarong


The rise of modern architecture styles has strongly impacted the younger generation globally in the current century. This research is designed to study the performance of working memory on understanding Lanna architecture with young adults at a large university in northern Thailand, that of Mae Fah Luang University in Chiang Rai Province, Thailand. In this study, the research focuses on studying the effectiveness of young adults’ working memory to discern Lanna architecture through site visits and mental visualization. The outcomes of this research can help improve architecture pedagogy in the future. For the methodology, questionnaires were used by collecting data from 412 university students from a university in northern Thailand. The data then were analyzed using mean, standard deviation, and p-value. This study concludes that the performance of working memory on the comprehension of Lanna architecture through site visits and mental visualization for young adults was positive.


Kunjungan Situs vs Visualisasi Mental pada Arsitektur Lanna: Studi tentang Memori Kerja pada Anak Muda


Kemunculan gaya arsitektur modern memberi pengaruh kuat pada generasi muda di penjuru duina pada abad ini. Penelitian ini dirancang untuk mempelajari kinerja Memori kerja saat memahami arsitektur Lanna di kalangan anak muda pada sebuah universitas besar di Thailand utara, yaitu Universitas Mae Fah Luang di Provinsi Chiang Rai, Thailand. Dalam studi ini, penelitian berfokus pada bagaimana mempelajari efektivitas memori kerja anak muda untuk membedakan arsitektur Lanna melalui kunjungan situs dan visualisasi mental. Hasil dari penelitian ini dapat membantu meningkatkan pedagogi arsitektur di masa depan. Untuk metodologinya, kuesioner dikumpulkan dari 412 mahasiswa dari sebuah universitas di Thailand utara. Data kemudian dianalisis melalui rata-rata, standar deviasi, dan p-value. Penelitian ini menyimpulkan bahwa kinerja Memori kerja pada pemahaman arsitektur Lanna melalui kunjungan situs dan visualisasi mental pada anak muda memberi hasil yang positif.


working memory, Lanna architecture, site visit, mental visualization | memori kerja, arsitektur Lanna, kunjungan situs, visualisasi mental

Full Text:



Amranand, P. & Warren, W. (2000). Art & Design of Northern Thailand Lanna Style. Sivatana interprint public Co.,Ltd.

Bandura, A. (1997). Social Learning Theory. New York: General Learning Press.

Bandura, A. (2020). Social Learning Theory. Obtained from: accessed on December 18,

Bucholz, L. M. & Smith, R.E. (1991). The Role of Consumer Involvement in

Determining Cognitive Response to Broadcast Advertising. Journal of Advertising, 20(1), 4-17.

Dörnyei, Z. & Kubanyiova, M. (2014). Motivating Learners, Motivating Teachers: Building Vision in the Language Classroom. Cambridge: Cambridge University Press.

Faculty of Engineering, University of Strathclyde. (2021). Site visit. Obtained from: accessed on March 17, 2021.

Freitas, M. I. d’Ávila, Ribeiro, A. F., Radanovic, M., & Mansur, L. L. (2007). Working memory: Differences between young adults and the aged in listening tasks. Dementia & Neuropsychologia, 1(2), 147–153.

Gathercole, S. E., & Alloway, T. P. (2008). Working memory and learning: a practical guide for teachers. Los Angeles: Sage.

Sirbu, D. (2016). Revisualizing visual culture. London: Routledge.

Teipel, K. (2013). Understanding Adolescence: Seeing Through a Developmental Lens. Konopka Institute, University of Minnesota: State Adolescent Health Resource Center.

The Stanford Encyclopedia of Philosophy (SEP). (2014). Mental Imagery. (2014,

September 12). Obtained from: accessed on March 19, 2021


Article Metrics

Abstract view : 121 times
PDF - 124 times


  • There are currently no refbacks.

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.